P3P - Landowner Lead Gen Campaign
P3P Partners is a UK energy transition company specialising in renewable energy development, energy trading and sustainability projects. They work with landowners to develop large-scale energy sites, making targeted outreach essential to their growth.
Challenge
P3P needed to reach landowners across the UK who were open to exploring renewable energy opportunities. Their challenge was to cut through a broad audience base and generate high-quality enquiries that could convert into viable projects.
Solution
We launched a Google Ads search campaign supported later by a retargeting campaign. The activity focused on keywords and messaging that resonated with landowners, while demographic targeting and regional segmentation ensured spend was directed to the right audiences. Ads were continuously optimised, and a consistent flow of reporting kept P3P updated on performance.
Outcomes
The campaign generated over 400 landowner enquiries across the UK, giving P3P a strong pipeline of potential renewable energy projects. By focusing spend on the right audiences and keywords, the campaign delivered a low cost per click and a highly competitive cost per lead, proving paid search as a powerful channel for lead generation. Retargeting further increased engagement, ensuring maximum value from the media budget and keeping P3P front of mind with interested prospects.
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