Blue Sea Crab - Website Design & Build
Blue Sea is a heritage-rich brand and one of the UK’s foremost suppliers of premium Devon crab. With deep roots in local crab processing and a reputation for quality, sustainability, and global reach, Blue Sea needed their website to reflect both the authenticity and the evolving scale of the business – across wholesale, retail, and international markets.
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Challenge
Blue Sea’s existing website did not fully express their refreshed brand identity. The messaging, visuals, and site structure lacked alignment with their updated logo, colour palette, tone of voice, and mission. Additionally, the site needed to clearly communicate their sustainability practices and reach across diverse market segments, from independent restaurants to international partners.
Solution
We redesigned the website to showcase the revitalised Blue Sea identity with cohesive visuals, refined typography and brand-aligned colours. The new layout makes it simple for visitors to explore products, sustainability practices and global distribution. Content was restructured for clarity and written in a consistent tone of voice that reflects Blue Sea’s mission and values. The site was also designed to support different audiences, from wholesalers to international buyers, guiding them towards the most relevant information.
Outcomes
The revamped site now feels modern and authentic, reinforcing Blue Sea’s expertise and values. It presents their story; heritage, sustainability, product quality, and global reach, with confidence and clarity. Visitors can easily navigate to the most relevant info for their needs, while brand consistency strengthens trust and enhances Blue Sea’s position both in the UK market and abroad.
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