Blue Sea Crab – Brand Refresh
Blue Sea is one of the UK’s leading suppliers of Devon crab, operating from the country’s largest crab kitchen and with a heritage stretching back generations. They supply premium crab products to the UK wholesale market and beyond, but their brand identity had become outdated and inconsistent across channels
Challenge
Although Blue Sea had a strong story and reputation, their visual identity and messaging no longer reflected the scale or values of the business. The company needed a refreshed brand that captured their heritage, sustainability ethos, and expertise, while providing a professional and consistent look across digital and print.
Solution
We delivered a complete brand refresh — updating the logo, establishing a new colour palette inspired by the Devon coastline, and creating guidelines for photography, tone of voice, and typography. Their mission, vision, and values were rewritten with clarity and consistency, supported by a stronger, more engaging tone of voice.
Outcomes
The rebrand gave Blue Sea a modern yet authentic identity that reflects their passion, experience, and accountability. With consistent visuals and messaging, the company can now communicate its story with confidence, strengthen customer trust, and support growth in both wholesale and retail markets
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