ARC Africa - Website Redesign & Build
ARC is a leading maritime security firm with decades of experience and over 5,000 successful taskings since 2016. They approached us to refresh their branding and website so their digital presence matched their reputation.
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Challenge
ARC Africa’s existing website no longer reflected the professionalism and credibility of the business. The design was dated, the layout difficult to navigate, and the site didn’t effectively communicate their services to potential clients. They needed a platform that felt modern, trustworthy, and easy to use across devices.
Solution
We created a fresh website design that balanced clarity with impact. A new design system was introduced to bring consistency across fonts, colours, and imagery. Navigation was simplified to guide users to key services, and the site was built to be responsive on desktop, tablet, and mobile. Behind the scenes, we added the fundamentals such as Google Analytics and SEO basics, giving ARC a strong digital foundation.
Outcomes
The new site now presents ARC Africa as a confident and professional organisation. Visitors can quickly understand what they do and move easily between pages, while the consistent branding strengthens trust with clients. With analytics and SEO in place, ARC also gained greater visibility of their online performance and a platform they can build on in the future.
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