Action for Life – Brand Refresh
Action for Life is a training provider specialising in first aid and workplace safety. They deliver courses designed to give people confidence in handling real-life emergencies. Their challenge was that their existing brand felt dated and inconsistent, and did not capture the approachable, supportive nature of their services.
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Challenge
The previous brand identity did not stand out in a competitive training market. It lacked personality and failed to reflect the positive, reassuring environments Action for Life creates during training. They needed a new look and feel that was modern, professional and memorable, while still accessible to a wide audience.
Solution
We created a refreshed brand identity built around bold new colours, clean typography and a distinctive logo. Iconography and patterns were introduced to add flexibility across materials, while photography guidelines focused on supportive, people-first imagery to reflect the confidence and reassurance learners gain. Tone of voice was refined to strike a balance between professionalism and approachability, ensuring consistency across all communications.
Outcomes
The rebrand gave Action for Life a clear and confident identity that reflects their values and the impact of their training. With a modern visual system and consistent messaging, they now stand out in the marketplace, build trust more quickly with clients and learners, and have a flexible toolkit to apply across both digital and print channels.
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